Storytelling has always been an integral part of museums and cultural collection curation, making them more relatable to audiences as narratives provide an accessible framework for individuals to become interested and emotionally engaged with the objects put on display.
When the physical institution of the museum is taken away, curation takes a different form: digital. This becomes even more relevant in light of the pandemic, as cultural institutions are forced to close their doors to visitors.
“Storytelling is not a recent buzzword that was just invented because everyone is on the internet and wants to have fun there, but it’s actually a very old way of sharing ideas. Whether it’s digital or not, storytelling is about making connections wither between people or between people and ideas,” said Aleksandra Strzelichowska, senior marketing specialist at the Europeana Foundation, an independent, nonprofit platform that focuses on cultural heritage.
She was one of the speakers at an online seminar on Digital Storytelling for GLAM Institutions held by Goethe-Institut Indonesien. Another speaker was Nina Hidayat, head of communications at Museum MACAN.
The event is a buildup to Culture Hack program, which set to take place on Nov. 6 to Nov. 8 this year. The festival invites creatives and tech enthusiasts to collaborate and innovate, to remix and reuse cultural data supplied by GLAM (galleries, libraries, archives and museums) institutions.
